14 Common SEO Mistakes You Should NEVER Make
There are some mistakes in SEO which are unforgivable. If you make these mistakes, no matter how much money and tactics you put forth, you will never make huge profits. Your website still won’t be able to get a good ranking and your business will be suffering heavily.
Common SEO Mistakes
The mistakes are listed below along with the ways to avoid them…
1. Never keep your Google AdWords Tool set to Broad Match mode.
1. Never keep your Google AdWords Tool set to Broad Match mode.
The “Broad match” mode in the Google AdWords Tool is something that must be avoided because it includes multiple word phrases while showing a number of queries about the specified keyword.For example, if you are searching for a number of queries on belt, it will include results of queries like leather belt, cheap beltsand others. So, you don’t come to know the exact number of queries, which can be harmful for your business.
You should always remember to deselect the option of “Broad match” mode in Google AdWords tool before performing a search for a keyword. You should select the option of Exact Match mode.
2. Don’t do too much of internal linking.
2. Don’t do too much of internal linking.
Your page should just contain links to related topics and not all the links you want your site to link with. This discourages visitors to visit to your site. The site should not be clogged with internal links.
3. You should always log in to view free tools.
3. You should always log in to view free tools.
Most of the regularly used web based tools restrict the information if you are not logged in. You should always be logged in to gain full information. Incomplete information is always dangerous for any Internet business. This helps to get information to better the optimization of your website.
4. Always switch off your Google Instant.
4. Always switch off your Google Instant.
You should always switch off the Google Instant before adding parameters at the end of SERP URLs. Without switching it off, the URL parameters of your website doesn’t work.
5. You should design your URLs according to the keywords used.
5. You should design your URLs according to the keywords used.
You should start with making a list of the most desired keywords then using the keywords in appropriate places throughout your content and then make keyword pairs to match with the URL of your website.
6. Always use the keyword used by the customers.
6. Always use the keyword used by the customers.
You may sometimes think to use industry accepted terms as your keywords but the customers generally have no idea about the industrial terms. They use very basic terms and language to make their search.
Therefore, the keywords should always be selected according to the words popular among the users and not the technical words.
For example, people love to search for kitchen appliances instead of kitchen electrics though kitchen electric is the technically accepted term. As your priority is to get customers, you should start using their language instead of being adamant on your industrial terms.
7. Never use the removal tool.
7. Never use the removal tool.
You should not use the removal tools if you want the spiders to take your permission before accessing your URL. Instead you can use Metarobot noindex Meta tags. It is used to remove links temporarily.
8. Don’t skip the keyword brainstorming phase.
8. Don’t skip the keyword brainstorming phase.
You may find it boring and tiring to go through the keyword brainstorming phase but it helps a lot to improve your business. If you don’t want to work a lot for it, you can choose Google Suggest, a very easy to use application that let’s you decide keywords. It auto completes all the work.
You can include pages containing interesting facts related to products you deal in. This will interest people to visit your site more often and will help in your business tremendously.
9. You should always return a 404 status code when the URL is non-existent.
9. You should always return a 404 status code when the URL is non-existent.
Google always checks if your site is fake or real. You are always supposed to return a 404 code when the requested URL is non-existent. This makes you trustworthy in the eyes of Google. Talk to the webmaster about installing the 404 status message.
10. You should get yourself a web host to host blogs.
10. You should get yourself a web host to host blogs.
You may think it is useless to waste money when you get options of free hosted blogs on WordPress.com and Blogger.com. The fact is that they are not that flexible and don’t even install your choice of plug-ins.
It may be costly to hire a web host just for blogging but it is worth it. Your purpose of a blog is to get more customers and this purpose can’t be fulfilled using free hosted blogs.
11. You should always have links of the top pages on your home page.
11. You should always have links of the top pages on your home page.
You should always think in terms of SEO while displaying content on your home page. The links that are most popular should appear on the home page.
Think in terms of ranking on Google so you should always choose the popular products and put them on your homepage to increase the number of visitors.
12. Build links to pages that are related to your links.
12. Build links to pages that are related to your links.
Many marketers overlook the importance of building links to the pages that link to their website. There may be no visible direct benefit but there are a lot of indirect benefits of building links. For instance, you can count the number of visitors visiting you through these indirect links.
13. You should try using canonical tags.
13. You should try using canonical tags.
Canonical Tags are “codes used by search engine crawlers/spiders to tell search engines what URL is the original version of your webpage”. The canonical tag may not always be useful but it does help a lot if you are creating ecommerce websites. You should always use it because you never know what can be a turning point in Internet marketing.
14. Always perform an IP neighborhood check before entering a new IP neighborhood.
14. Always perform an IP neighborhood check before entering a new IP neighborhood.
It is very important to perform this test before entering a new IP neighborhood so that you know that you are not sharing your IP address with any fraudulent websites that have a bad reputation. This affects your business a lot. Moreover, you can check out your competitors and find out the websites they own.
You can check IP neighborhood through free websites like WebsiteNeighbors.com. They also show Google PR ranking and Alexa rank for each website.
In closing…
These points may seem very basic but not following these rules can do harm to your business beyond repair. Hence, these common SEO mistakes are unforgivable.
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